French blogger gets fined for negative restaurant review in Google

You’re familiar with Yelp and its seemingly endless reviews of restaurants by so-called “food critics.” While in general most complaints about a bad restaurant experience have more to do with service than with food, on occasion it’s the food that takes the lion’s share of the blame. But for French restaurant critic ...Read More
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Link Your Google My Business & AdWords Accounts: Google makes it official

Advertisers who link their Google My Business and Adwords accounts will receive the correct local information they need when ready to purchase thanks to Google’s recent update to location extensions. Google says it’s critical because “50% of consumers visit a store within one day of searching for location on their smartphones.” Improved ...Read More
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6 tips to content marketing success – ignore at your own peril

  Content marketing: The thoughtful creation of information designed to elicit a constructive response from your targeted audience. Now why do so many suck at it? Content marketing involves building a content strategy; the success of which depends entirely on integrating an entire nomenclature that will help you build out your content ...Read More
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My cat Romeo. It’s a love/hate relationship.

My cat, Romeo. I’ve been responsible for his life for about seven years now. My wife picked him up when he was about four months old. At the time, we had discussed owning a pet, we quickly dismissed the idea of a dog outright. Dogs don’t belong in a city. They belong ...Read More
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Content strategy – 10 essential terms to help your digital marketing

Whenever I’m approached by a potential client about their content needs, my first question is: What strategy do you have in place? And usually they are short on one. The client understands the meaning and value of content. But they don’t yet understand how to implement a system whereby content can be ...Read More
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Boom Beach: A lesson in how to overcome game addiction

  Living in the shadow of George Yao I came across the story of George Yao, Clash of Clans player extraordinaire (until he retired last year) after attending this year’s Gaming Analytics Summit conference in San Francisco. An eagerly sought after lunch had me sit next to a developer from Sony’s PlayStation ...Read More
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