Monthly Archive:: June 2013

Pinterest: How to create a content strategy for Pinners

  I recently had the pleasure of hanging out at Pinterest’s new headquarters in San Francisco. I listened to a presentation by Pinterests’s own “voice strategist,” Tiffani Jones Brown. Sculpting the Pinning message and brand In her presentation, Tiffani reviewed a number of qualifying factors that go into determining the company’s content. ...Read More
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Before Midnight: The truth hurts but authenticity trumps fantasy (spoiler alert)

When I first heard about Richard Linklater’s Before Midnight, the third film in his story about a romantic encounter between Celine and Jesse in Vienna, I couldn’t wait to see it. I distinctly recall when Before Sunrise first came out back in 1997. I was 28 and desperately wondering when I’d fall ...Read More
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Perfection: To be perfect in America, thanks to Wikihow

“Unfortunately, we didn’t find that your responses were a perfect fit for this project” – Chris, WikiHow The idea of perfection As I long as I can remember, I’ve never been burdened with the idea that perfection should be the goal in any of my creative pursuits. I don’t recall ever hearing ...Read More
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