Monthly Archive:: May 2014

Content strategy – 10 essential terms to help your digital marketing

Whenever I’m approached by a potential client about their content needs, my first question is: What strategy do you have in place? And usually they are short on one. The client understands the meaning and value of content. But they don’t yet understand how to implement a system whereby content can be ...Read More
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Boom Beach: A lesson in how to overcome game addiction

  Living in the shadow of George Yao I came across the story of George Yao, Clash of Clans player extraordinaire (until he retired last year) after attending this year’s Gaming Analytics Summit conference in San Francisco. An eagerly sought after lunch had me sit next to a developer from Sony’s PlayStation ...Read More
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