Monthly Archives: October 2016

twitter sold

Twitter will be sold to Google for a tweet

twitter sold

When will Twitter learn its lesson?

I blogged that Twitter must reinvent itself back on October 21 of 2015.

In the aftermath of laying off more than 300 employees, now it is at it again. This time it will lay-off another 300+ employees.  And this time, it seems that Twitter will shrink its sales force. Sort of ironic when you think about it. The company needs to boost sales and what does it do? Cut its sales staff. No matter.

Twitter is not going to make it as a for-profit company on its own. It needs a buyer and if I were CEO Jack Dorsey, I’d be looking for one. The fact is, the millions of its users don’t purchase sponsored ads. And the corporations that should be buying sponsored ads are losing faith in Twitter because their targeted consumers aren’t responding to sponsored ads. Twitter’s ad model is not working. I wrote last year that Twitter needs to reinvent itself. It needs to disengage itself from Wall Street. Maybe it’s too late. But proving itself as an earnings machine to satisfy the craven lust of its stockholders is not a model the company can sustain. I re-iterate that Twitter must become a public benefit corporation should it want to continue to try and succeed on its own.

It would make sense for Google to purchase Twitter but it can wait. Twitter will continue to bleed until it becomes desperate. Google once featured Tweets when it worked out an arrangement with Twitter to do just that. But then disagreements ensued and Twitter vanished from the Google feed. It would be advantageous for Google to buy it and play catch-up to Facebook in the social media game. But how to make Twitter profitable would be the problem and as I already suggested, Twitter’s value lies not in its profitability but in its public utility. It is valued by journalists and media and heavily used by various people around the globe to express opinions and receive updates. It would make a great PR move for Google if it acquired Twitter and kept it running as a free service without the need for sponsored ads.

In the end, Twitter is a another great example of a product that should never have gone public and only did so at the behest of greedy investors, and certainly its founders. Does anyone remember what Twitter was originally created for?  Noa Glass founded the platform for podcasting. Then Jack Dorsey came into the picture saying the product needed to work as a “status” product, meaning you could use it to inform people of where you are. Twitter needs to go back to its roots and ultimately serve the public as a means to deliver important information fast. It is not for social media. It’s utility lies in helping people get necessary and important updates on events that impact anyone in around the world. It’s been corrupted by capitalist, corporate greed.

 

 

lacroix

LaCroix water is a hoax and a gimmick

lacroix

LaCroix flavored carbonated water appeared on sale at my local grocery store. It cost $5 for an 8 pack. Apparently, LaCroix is all the rage. I had never heard of it before but when I stopped to look at it, I must admit, I was taken in by the ZERO carbs, ZERO sugars, ZERO calories and pretty much ZERO everything. It contained sparkling water that is “naturally essenced.” I have no idea what essenced means and neither does dictionary.com, other than the word “essence,” which means “can be a physical detail, or, just as commonly, the abstract idea or meaning of something.”

I wondered what a beverage that contains ZERO everything with just a little “natural essence” might taste like. I bought the flavor Melon Pomelo or Cantaloupe Pink Grapefruit. And what is the verdict?  I took one sip. First off, it takes like nothing. There’s barely any flavor to what is essentially carbonated water and not much more. I did not like it. I was hoping for the sweetness of the fruits listed but really couldn’t make out any of them. Why then has this drink become a hit among the trendy? What I did discover and maintain is that the so-called “naturally essenced” description is nothing but a gimmick.

lacroix water

The above is a screenshot taken from the LaCroix website. Talk about LOL!  What exactly is “water sourced from the USA?”  I mean, are consumers that stupid to drink this beverage without knowing where the carbonated water they are consuming comes from?

LaCroix water source
This above screenshot taken from the LaCroix website reads that the water they use is “locally sourced at various locations throughout the U.S.”  How is that local?  And why are the various locations anonymous?  The water being used, regardless of the “triple filtration system” could be taken from just about anywhere, including a polluted pond or lake or underground stream. Is the average American consumer too dense to not inquire further about where the carbonated water they are consuming is actually sourced from?

Now I recently came across a study that purportedly shows that “oral perceptions of coldness and carbonation help to reduce thirst.” According to one of the researchers, “”Our results confirmed what people tend to naturally do when they are thirsty: drink a cold and often carbonated beverage to feel a sensation of relief.”  OK, maybe so. But I maintain that LaCroix is a hoax. I’ve since thrown out the remaining cans that I purchased. I’m posting this story as a way of alerting those who are drinking this beverage to please educate yourselves. Don’t assume that a private corporation has your health in mind when producing its product. LaCroix beverages are distributed by the National Beverage Company. Good luck trying to contact this company and getting any concrete answers about why they keep their water locations anonymous.

The CEO of National Beverage Company is Nick Caporella. The guy has made a killing buying flavored beverages. Why do you want to support this capitalist tycoon?  The market for sparkling beverages continues to soar, according to Nielsen. According to Forbes, Caporella has an estimated $1.8 billion net worth. Caporella doesn’t give a damn about who you are, your health, or what is in the public interest. By purchasing LaCroix products you continue to enrich this man who frankly puts out a terrible product. If you happen to like LaCroix, I pity you.