Content Marketing Archive

6 tips to content marketing success – ignore at your own peril

  Content marketing: The thoughtful creation of information designed to elicit a constructive response from your targeted audience. Now why do so many suck at it? Content marketing involves building a content strategy; the success of which depends entirely on integrating an entire nomenclature that will help you build out your content ...Read More
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Content strategy – 10 essential terms to help your digital marketing

Whenever I’m approached by a potential client about their content needs, my first question is: What strategy do you have in place? And usually they are short on one. The client understands the meaning and value of content. But they don’t yet understand how to implement a system whereby content can be ...Read More
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Family Guy goes mobile and Free-to-Play is here to stay in 2014

Fresh from attending this year’s 2nd annual Game Monetization USA, I wanted to share some of the highlights that caught my attention. First, for those in need of a quick reminder, the worldwide video gaming market is BIG. According to Gartner, the worldwide video game marketplace, including video game console hardware and ...Read More
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24 hours of being happy dancing to #Pharrell’s infectious groove!

24 hours of happy Being happy by watching Pharrell’s 24 hour video is like nothing I’ve ever witnessed. I wanted to dance within the first few seconds of watching each new dancer on screen. It gets you excited and draws you in! Just as important, it’s brilliant content marketing. His soundtrack, have ...Read More
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Minor Alps, Juliana Hatfield and Matthew Caws in San Francisco

I was lucky enough to catch Minor Alps, with Juliana Hatfield and Matthew Caws performing at Club Independent in San Francisco on Nov. 11. Fantastic show! These are some photos I snapped. Buy their new CD: http://www.barsuk.com/shop/bark139   ...Read More
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Camera-assisted #mobile #gaming that capitalizes on edge detection

  “I was thinking about a mobile game where you might bounce objects off of the skyline, like when you watch a sunset, or the horizon, and find a way to turn that little action into part of a story where people are having fun and are learning to see the world ...Read More
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