Content Marketing Archive

iPhone slays photographer! Extra, Extra, read all about it!

iPhone replaces Chicago Sun-Times photography staff Back in May, The Chicago Sun-Times axed its entire staff of 28 photographers, including a Pulitzer Prize winning photojournalist. Sun-Times reporters began immediate mandatory training on “iPhone photography basics.” The Sun-Times was bleeding too much financially and cutting its photographic expertise was the easiest thing to ...Read More
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Blogging 101: Insights to capture the hearts and minds of your readers

Reach new readership and control your content Remember, above all else, in order to grow your blog, increase organic traffic, and expand readership, you must share, share, and share again your content! That was the overriding theme of the recent Social Media Marketing Monitoring Engagement Meetup held at the Microsoft store in ...Read More
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Pinterest: How to create a content strategy for Pinners

  I recently had the pleasure of hanging out at Pinterest’s new headquarters in San Francisco. I listened to a presentation by Pinterests’s own “voice strategist,” Tiffani Jones Brown. Sculpting the Pinning message and brand In her presentation, Tiffani reviewed a number of qualifying factors that go into determining the company’s content. ...Read More
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