LaCroix flavored carbonated water appeared on sale at my local grocery store. It cost $5 for an 8 pack. Apparently, LaCroix is all the rage. I had never heard of it before but when I stopped to look at it, I must admit, I was taken in by the ZERO carbs, ZERO sugars, ZERO calories and pretty much ZERO everything. It contained sparkling water that is “naturally essenced.” I have no idea what essenced means and neither does dictionary.com, other than the word “essence,” which means “can be a physical detail, or, just as commonly, the abstract idea or meaning of something.”
I wondered what a beverage that contains ZERO everything with just a little “natural essence” might taste like. I bought the flavor Melon Pomelo or Cantaloupe Pink Grapefruit. And what is the verdict? I took one sip. First off, it takes like nothing. There’s barely any flavor to what is essentially carbonated water and not much more. I did not like it. I was hoping for the sweetness of the fruits listed but really couldn’t make out any of them. Why then has this drink become a hit among the trendy? What I did discover and maintain is that the so-called “naturally essenced” description is nothing but a gimmick.
The above is a screenshot taken from the LaCroix website. Talk about LOL! What exactly is “water sourced from the USA?” I mean, are consumers that stupid to drink this beverage without knowing where the carbonated water they are consuming comes from?
This above screenshot taken from the LaCroix website reads that the water they use is “locally sourced at various locations throughout the U.S.” How is that local? And why are the various locations anonymous? The water being used, regardless of the “triple filtration system” could be taken from just about anywhere, including a polluted pond or lake or underground stream. Is the average American consumer too dense to not inquire further about where the carbonated water they are consuming is actually sourced from?
Now I recently came across a study that purportedly shows that “oral perceptions of coldness and carbonation help to reduce thirst.” According to one of the researchers, “”Our results confirmed what people tend to naturally do when they are thirsty: drink a cold and often carbonated beverage to feel a sensation of relief.” OK, maybe so. But I maintain that LaCroix is a hoax. I’ve since thrown out the remaining cans that I purchased. I’m posting this story as a way of alerting those who are drinking this beverage to please educate yourselves. Don’t assume that a private corporation has your health in mind when producing its product. LaCroix beverages are distributed by the National Beverage Company. Good luck trying to contact this company and getting any concrete answers about why they keep their water locations anonymous.
The CEO of National Beverage Company is Nick Caporella. The guy has made a killing buying flavored beverages. Why do you want to support this capitalist tycoon? The market for sparkling beverages continues to soar, according to Nielsen. According to Forbes, Caporella has an estimated $1.8 billion net worth. Caporella doesn’t give a damn about who you are, your health, or what is in the public interest. By purchasing LaCroix products you continue to enrich this man who frankly puts out a terrible product. If you happen to like LaCroix, I pity you.
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