Advertisers who link their Google My Business and Adwords accounts will receive the correct local information they need when ready to purchase thanks to Google’s recent update to location extensions.
Google says it’s critical because “50% of consumers visit a store within one day of searching for location on their smartphones.”
Improved & Quicker Linking
Business advertisers typically had to set up locations for each individual ad campaign. Now, with this new feature, page owners can use Google My Business (previously known as Google Places for Business) to manage all of their business locations. The owner can also choose to link this nifty feature with AdWords enabling all advertising to display the proper address instantaneously.
Just make sure you have the proper business locations set up at the account level so they will automatically populate in your campaigns.
Even Better, Refined Targeting
Once you’ve linked your Google My Business and AdWords accounts, you’re in business. Customize your location targeting and bid adjustments when setting up your new AdWords campaign. According to Google, You can target ads to the United States, then bid +80% for the area within 4 miles of all the business locations that you’ve linked in a single step.”
Linking Your Accounts
Click on Google Support if you need further instructions on updating your location extensions.
- Sign in to your AdWords account: adwords.google.com
- Click “Ad Extensions”
- From the drop-down menu select “View: Location extensions”
- Choose “Upgraded” from the menu
- Click +EXTENSION
- You will then be prompted to link your Google My Business Account