Tag Archives: platform

LinkedIn Pro

5 Tips for writing successful LinkedIn articles

 

LinkedIn continues to be all the rage when it comes to publishing your content. Near the start of this year, LinkedIn finally opened up its platform to all users, allowing them to promote content and improve their credibility. While this was something of a bonanza to those who are already professed LinkedIn gurus, many still find it difficult to get their content promoted via LinkedIn and help their content get the views that it needs to thrive. At the end of the day, you need a strategy that helps you realize your goals. You need to discover what types of content work best on LinkedIn.

How to write articles that help you succeed on LinkedIn

Of all the social networking sites on the Web today, Instagram is growing at the fastest rate having increased its active user base by 23% during the last six months of 2013, according to research published by GlobalWebIndex. Now Instagram still falls behind Facebook, YouTube, Google+, but interestingly enough, LinkedIn ranks third in the top 20 platforms used. LinkedIn remains tops when it comes to directing traffic to your website.

I’ve put together these tips to help you generate greater amounts of Web traffic via carefully targeted LinkedIn posts.

1. Consistency is what wins races. Publish regularly and on schedule.

If you want to create and build an audience, the best way to do so is begin by posting at a frequency you’re capable of. If you’re a follower of this blog, you’ll note that I don’t publish frequently, nor do I publish regularly. In this case, do as I write, not as I do.

The general rule of thumb is to post once per week.

2. Select topics that you’re LinkedIn audience will care about

Keep in mind that LinkedIn is filled with professionals. These are people who are using this platform primarily for networking, finding new jobs, and also keeping up to date with latest “water cooler” talk.

If you’re going to post about the passing of Robin Williams, you’ll want to try and see how you can tie it in with what your audience cares to read about. Since Robin’s passing was covered by just about every publication under the sun, you better have something novel to say other than RIP. 

3. Limit the word count of your posts to 900 words or less

Posts that are short and too the point usually win the race when it comes to online publishing. That doesn’t mean you couldn’t post a story that easily surpasses 1,000 words. But who is reading your posts?  Are they working professionals?  Or are they folks “in transition” and currently unemployed? The latter will certainly be willing to spend more time on a post that’s 1,000 words or more IF there is something of concrete value in it. The former, however, won’t afford you that luxury. Hence, if it’s working people you are targeting, keep it short and punchy.

4. Don’t ignore your post. Respond to comments.

When I consult with clients about their social media presence, including the effectiveness of their blog, I always remind them that its important to readers that they know they are interacting with someone human on the other end. This is particular true on LinkedIn.

The more you interact with your readers in your posts, in addition to responding or submitting comments on other people’s LinkedIn posts, the more authority and influence you will gain on the site. LinkedIn admitted in a blog post as much. Over time, you will find yourself building a reputation, and in turn, more people will begin to follow your and your posts. Don’t forget to like and comment on other people’s posts.

 5. Review LinkedIn analytics

From time to time, LinkedIn will email you a snapshot of your analytics. It’s an opportunity for you to review which of your articles and posts are getting the most views, comments, shares, etc…Take advantage of it and review it!

Super extra tip!

Aside from posting your article within LinkedIn, you should be promoting it outside the platform as well. By building traffic to your LinkedIn posts with external links you will gain further visibility on social media channels. Content marketing success is all about where you’re featured and what links can help you send traffic.

Matt Mullenweg

18.9% of the web powered by WordPress but danger lies ahead

Matt Mullenweg
18.9 percent of the Web powered by WordPress says Matt Mullenweg

WordPress continues its climb as the leading free CMS on the Web today as outlined by Automattic founder Matt Mullenweg in his keynote address at this past weekend’s  WordCamp San Francisco conference. Mullenweg says that the blogging platform is now powering 18.9 percent of the Web, a 2.2 point increase from 2012. WordPress’s evolution as a CMS will continue to be influenced by the habits of its users and developers. Matt made mention of the T.A.R.I phenomenon. T.A.R.I. is a theory outlined by Nir Eyal, author, speaker, and consultant, who provided a most stimulating presentation at WordPress Camp 2012 on the subject of how to automate the habits of customers.

Matt began by referencing the Indiana University study published last year that showed 89% of the 290 undergraduates sampled experience a phantom vibration and they experienced them about once every two weeks, on average. The findings suggested “that targeting individuals’ emotional reactions to text messages might be helpful in combating the negative consequences of both text message dependency and phantom vibrations.” The studies have gone so far as to pick out two personality traits that correlate with these factors: extraversion and neuroticism. Extraverts tend to check their phones more because because staying in touch with friends is a big part of their lives. Neurotics worry  more about the status of their relationships—while they may not get as many text messages, they care a lot about what they say.

Trigger, Action, Reward, & Investment

T.A.R.I. stands for trigger, action, reward, and investment. A trigger can be external, like a phone buzzing, or receiving a text message or email notification. An internal trigger is an emotional feeling, a state of being similar to being bored, lonely, or hungry. A trigger causes an action. For example, if you’re lonely, you might hop on Facebook. The more emotional significance you attach to whatever is causing your trigger, say your phone buzzing, the more likely you are to experience it. Hence the Indiana University study showing how students can feel a trigger happening even if it hasn’t happened. When a trigger hits you, it’s akin to dopamine instantly rewarding you. But it’s the anticipation of the reward that kicks off the dopamine to begin with. When you actually receive the reward our dopamine levels drop off and we are not left as satiated. Investment is an attribute that nearly everyone aspires towards. It is about making something your own. When you work on a project you are far more attached to it. Although we tend to overvalue our own work in comparison to how the rest of the world views it. Rewards are most effective when they are intermittent.

For Mullenweg, its the habits, loops, and triggers that all WordPress users fall under, in one way or another. What are hooks for them? How can WordPress hook a user? Have an idea, that’s a trigger. You publish and then you get feedback, that’s the reward. Investment is the time you put into it. Constraints breed creativity. The reader, stats, ego feeder, notifications, these are all triggers, and as these features get better, users of WP will grow exponentially. Mullenweg says that he’s seeing the evolution of the blogging platform change from simply being about posting thoughts, but moving to being a CMS and ultimately an app platform.

B.J. Fogg discusses hot triggers

I interviewed B.J. Fogg back in 2011 about his behavior model. BJ Fogg believes that companies must put hot triggers in the path of motivated people in order to effectively compete in the consumer space. BJ studies the growth of Facebook and how the application uses triggers to influence the behavior of its users. BJ also discusses the impact of mobile on society and how it will become the dominant tool to influence human behavior.