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Twitter must reinvent itself as a public benefit corporation

Twitter announced layoffs last this past week. It caught a few people by surprise. But it didn’t catch me by surprise. That’s because I’ve long had a love/hate relationship with Twitter since its very inception back in 2006. Jack Dorsey, Twitter co-founder, was originally inspired to create Twitter as a dispatch platform ...Read More
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Pinterest: How to create a content strategy for Pinners

  I recently had the pleasure of hanging out at Pinterest’s new headquarters in San Francisco. I listened to a presentation by Pinterests’s own “voice strategist,” Tiffani Jones Brown. Sculpting the Pinning message and brand In her presentation, Tiffani reviewed a number of qualifying factors that go into determining the company’s content. ...Read More
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