Let’s face it. Optimizing for local search results can be frustrating, especially when you feel you’ve done all of the necessary steps. I’m working with a client right now whose homepage isn’t well optimized and more importantly, has too much going on causing a high bounce rate. When I say too much, I mean it’s featuring Flash, video, tweets, etc…and the call to action is lost.
I’m using this guide to help my client and I know things will improve over time. But always keep in mind the following:
Take full advantage of your Google place profile
Make sure you’ve listed in the relevant categories
Optimize content on your website social network links
Never fail to ask your customers to post a review of your product (assuming they had a pleasant experience) on your Google place profile, and other third party sites, like Yelp.
Optimize and maximize your use of photos and videos for Google Places
Remember, above all else, in order to grow your blog, increase organic traffic, and expand readership, you must share, share, and share again your content! That was the overriding theme of the recent Social Media Marketing Monitoring Engagement Meetupheld at the Microsoft store in downtown San Francisco.
If you’re going to develop a blog, find your niche. Rampton made it clear that even though he writes and edits for a site that gets more than 500,000 uniques a month, it’s still in the site’s interest to engage their readership by offering guest blog posts. Rampton said SEJ allows up to 30 guest blog posts a day on its site. By featuring guest posts, the site is able to continually feature fresh content and attract new readership. Murray encouraged new bloggers to invite guest bloggers to post on their blog.
Produce less and share more!
Rahit stressed that bloggers should be producing less content and sharing more of what they’ve already created. Because of the plentiful social media channels in existence today such as Google +, Twitter, Facebook, Tumblr, StumbleUpon (to name but a fraction), bloggers can easily share and spread their content far and wide. In doing so, they increase their level of visibility and more easily find their niche audience.
Optimize your content
SEO and the optimization of content! Rahit made sure to include SEO and optimization as essential components in every blogger’s toolset. If you’re not using Google +, for example, you risk getting alienated by Google itself and your post won’t rank as well. If you haven’t created a google authorship profile for yourself, do so now.
Identify trends to take advantage of
When it comes to producing content, you should get good at identifying trends. Rampton said he relies primarily on his own personal network when it comes to identifying scoops like when he broke the story that Digg was delisted by Google.
Your personal networks on Twitter and/or Facebook are excellent sources for trending topics but you can still use Google Trends to help you identify what keywords people are searching for on the Web as well. Rampton made it clear, however, you can’t beat a personal network of friends and associates who share your particular interest and can tip you off at any time.
How to handle copyright violations
A person in the audience asked about copyright and how to prevent scrapers from stealing your content. Alexey said any violation of copyright is a problem of technology and his company, AtContent, is one solution (it helps to distribute content without content duplication and provides backlinks) but just as important is to always insert a link to your article within your blog. That way you at least get that backlink in the event your post is stolen and featured somewhere else.
How to overcome blog topic fatigue
But what if you make the decision to blog about a topic that’s already been blogged about by hundreds if not thousands of times already? Newlands came to the rescue by suggesting you look for arguments or differences in perspective among the blog posts already featured and bingo, you can find a new avenue or approach towards the same topic. Newlands recommends taking screenshots of arguments or differences in opinion “in action” and use them when crafting your next blog post.
Another great suggestion from Newlands was to identify the moment that any influential blogger is about to release something important or significant, in the form of an eBook or video, for example. If you follow that influential blogger carefully, you can time it just right by asking if they would consider promoting their eBook or video on your blog.
Stalk your favorite blogger
Finally, if you’re looking for your next juicy blog post and seemed tapped out on just what exactly new and original to say next, go stalk a blogger you respect. Timothy Ferris, famous author of the Four-Hour workweek book series did this to perfection by attending numerous conferences and meeting with the bloggers he wanted to get to know. Rampton said once you’ve stalked your blogger, politely introduce yourself and establish a relationship. Once the blogger feels comfortable getting to know you, go ahead and ask if it would be possible to feature an interview with him or her, or just feature a guest post on your blog.
There you have it! A fun-filled session for all, including for this fine young gentleman named Rakesh.
Rakesh works for Locationlabs and blogs at Code4reference.com and was trying out a funky gizmo by Psioplanet.com called the PSiO 1.1. This looks exactly like what more of the overworked workers of the world should be doing. Zoning out and recharging their batteries at the same time!
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I’m the founder and president of BGordon Consulting. I worked for more than five years at SEO-PR, a boutique digital marketing/PR firm in San Francisco. I specialize in and offer SEO, content marketing, social media marketing, social media consulting, link building, YouTube video marketing, digital public relations, Web analytics, and blogging services.
Some examples of my consulting work include the creation of the SES YouTube Conference channel for client Incisive Media and the drafting of blog content for client, Cengage Learning. For five years, I promoted the North American SES conference series, including Chicago, New York, Toronto, and San Francisco. I also promoted SES London. I generated tier #1 coverage for SES in such publications as Entrepreneur, Wall Street Journal, VentureBeat, About.com, SF Business Times, and the Chicago Sun-Times, to name but a few.