LinkedIn continues to be all the rage when it comes to publishing your content. Near the start of this year, LinkedIn finally opened up its platform to all users, allowing them to promote content and improve their credibility. While this was something of a bonanza to those who are already professed LinkedIn gurus, many still find it difficult to get their content promoted via LinkedIn and help their content get the views that it needs to thrive. At the end of the day, you need a strategy that helps you realize your goals. You need to discover what types of content work best on LinkedIn.
How to write articles that help you succeed on LinkedIn
Of all the social networking sites on the Web today, Instagram is growing at the fastest rate having increased its active user base by 23% during the last six months of 2013, according to research published by GlobalWebIndex. Now Instagram still falls behind Facebook, YouTube, Google+, but interestingly enough, LinkedIn ranks third in the top 20 platforms used. LinkedIn remains tops when it comes to directing traffic to your website.
I’ve put together these tips to help you generate greater amounts of Web traffic via carefully targeted LinkedIn posts.
1. Consistency is what wins races. Publish regularly and on schedule.
If you want to create and build an audience, the best way to do so is begin by posting at a frequency you’re capable of. If you’re a follower of this blog, you’ll note that I don’t publish frequently, nor do I publish regularly. In this case, do as I write, not as I do.
The general rule of thumb is to post once per week.
2. Select topics that you’re LinkedIn audience will care about
Keep in mind that LinkedIn is filled with professionals. These are people who are using this platform primarily for networking, finding new jobs, and also keeping up to date with latest “water cooler” talk.
If you’re going to post about the passing of Robin Williams, you’ll want to try and see how you can tie it in with what your audience cares to read about. Since Robin’s passing was covered by just about every publication under the sun, you better have something novel to say other than RIP.
3. Limit the word count of your posts to 900 words or less
Posts that are short and too the point usually win the race when it comes to online publishing. That doesn’t mean you couldn’t post a story that easily surpasses 1,000 words. But who is reading your posts? Are they working professionals? Or are they folks “in transition” and currently unemployed? The latter will certainly be willing to spend more time on a post that’s 1,000 words or more IF there is something of concrete value in it. The former, however, won’t afford you that luxury. Hence, if it’s working people you are targeting, keep it short and punchy.
4. Don’t ignore your post. Respond to comments.
When I consult with clients about their social media presence, including the effectiveness of their blog, I always remind them that its important to readers that they know they are interacting with someone human on the other end. This is particular true on LinkedIn.
The more you interact with your readers in your posts, in addition to responding or submitting comments on other people’s LinkedIn posts, the more authority and influence you will gain on the site. LinkedIn admitted in a blog post as much. Over time, you will find yourself building a reputation, and in turn, more people will begin to follow your and your posts. Don’t forget to like and comment on other people’s posts.
5. Review LinkedIn analytics
From time to time, LinkedIn will email you a snapshot of your analytics. It’s an opportunity for you to review which of your articles and posts are getting the most views, comments, shares, etc…Take advantage of it and review it!
Super extra tip!
Aside from posting your article within LinkedIn, you should be promoting it outside the platform as well. By building traffic to your LinkedIn posts with external links you will gain further visibility on social media channels. Content marketing success is all about where you’re featured and what links can help you send traffic.